When you’re like most companies, you’re all the time on the lookout for methods to generate extra leads and gross sales. And should you’re like most companies, you don’t have a whole lot of time or cash to waste on advertising methods that don’t work.
That’s the place advertising automation is available in. Advertising automation is a brand new and helpful growth that may make your advertising efforts simpler, sooner, and extra correct.
By automating sure duties, you may release your time to deal with extra vital issues, like the general imaginative and prescient and development of what you are promoting.
As well as, automated advertising might help you monitor your outcomes and measure your return on funding (ROI).
So should you’re on the lookout for a brand new and improved technique to generate leads and gross sales, think about using advertising automation. It simply may be the reply to your prayers.
7 Methods You Can Use Advertising Automation to Nurture Leads
So, how precisely can you utilize advertising automation to nurture leads?
Nurturing your lead base is all about creating an affiliate relationship with them and making them aware of your model.
It’s additionally a time so that you can study extra about them via their behaviors.
Consequently, you’ll be capable of fine-tune your content material creation, promoting, gross sales calls, and so forth. And meet your last objective, which is to shut gross sales.
Right here’s how advertising automation can be utilized for lead nurturing in numerous methods:
1. Sending focused emails primarily based on buyer habits or pursuits
- Instance of an e mail automation circulate – by WPForms
Focused emails are a good way to make use of advertising automation to nurture leads. By sending clients emails which can be related to their pursuits, you may assist them get to know your model higher and improve the probabilities of changing them into clients.
Moreover, focused emails might help you monitor the success of your advertising campaigns and measure the ROI.
How does this work in sensible phrases? What instruments do you want?
To ship focused emails routinely to leads, you will want a instrument that may monitor buyer habits and pursuits. Moreover, you will want a technique to phase your leads to be able to ship them focused emails. Segmenting your leads might be accomplished via standards like job title, firm measurement, or funds. Lastly, you will want an e mail service supplier that may automate the method of sending focused emails to your leads.
2. Creating customized touchdown pages which can be related to the leads’ stage within the shopping for course of
One other good way to make use of advertising automation for lead nurturing is by creating customized touchdown pages.
These pages are designed to enchantment on to the wants and pursuits of your leads, serving to them transfer via totally different levels within the shopping for course of.
This will embody providing free trials, guides, or different sources which can be related primarily based on the place the lead is of their purchaser’s journey.
Not solely can custom-made touchdown pages enhance your lead nurturing efforts, they will additionally show you how to monitor the success of your advertising campaigns and measure ROI.
To create customized touchdown pages utilizing advertising automation, you will want to determine the totally different levels of your gross sales funnel and your buyer profiles.
Social media promoting platforms and search promoting platforms will help you create totally different pages for various campaigns.
When you’d prefer to automate your campaigns additional, then it’s good to work with a devoted automation platform or company.
3. Use a content material expertise platform
One of many greatest points with content material creation is that companies crank out limitless items of content material however don’t use it successfully.
The issue isn’t content material creation; it’s content material distribution and engagement.
It is advisable to repurpose your content material or just share it with the proper folks on the proper time and thru the proper channels.
And it’s good to think about which stage of the gross sales funnel they’re in.
That is difficult within the excessive whenever you strive to do that manually. And that is the place a content material expertise platform (CXP) is available in.
A CXP platform enables you to tag your content material in line with various factors:
- Purchaser persona
- Stage of the gross sales funnel
- Content material matter and sort
You possibly can then generate touchdown pages primarily based on totally different mixtures of the above, which will increase the probabilities of conversions to a excessive diploma.
To make this work, it’s good to depend on a content material expertise platform and make the most of a distinct sort of promoting automation – one that’s extra dynamic and positive to spice up your conversion charge.
4. Providing particular offers or incentives to encourage potential clients to change into precise clients
As any enterprise proprietor is aware of, producing leads is just step one within the gross sales course of. After getting a possible buyer’s consideration, it’s good to discover a technique to encourage them to change into an precise paying buyer. That is the place advertising automation is usually a precious instrument.
By providing offers and incentives, you may give leads an additional nudge that encourages them to take the subsequent step and change into paying clients.
There are a variety of various methods to go about this, however some of the efficient is to make use of e mail advertising. With e mail advertising, you may ship automated messages that supply particular offers and reductions to leads that haven’t transformed but.
This may be a good way to encourage them to make the leap and change into paying clients. Moreover, there are a selection of various software program applications that may show you how to automate your e mail advertising, making it simpler than ever to achieve out to leads and encourage them to change into clients.
5. Utilizing push notifications to seize buyers who’re about to go away your web site
One other highly effective manner to make use of advertising automation is thru using push notifications. These are messages that pop up in your clients’ telephones or different internet-connected units, they usually can be utilized to seize potential clients who’re about to go away your web site.
With a well-designed push notification system, you may ship out well timed reminders that encourage potential clients to stay round and take a look at your services or products.
There are a variety of various software program platforms that may show you how to arrange push notifications, making it simpler than ever for on-line retailers to remain in contact with their clients and preserve them engaged.
Different methods to nurture your leads routinely with push notifications is to create triggers for sure behaviors like:
- The shopper is about to exit a window
- They spend a very long time on a web page
- They revisit the identical product web page or another web page
- They ‘favourite’ an merchandise
- They scroll via greater than 50% of a buying web page
- They add a product to their cart however present an intention to go away
- They’re usually energetic on-line
- They’ve engaged along with your advertisements on social media and so forth
Push notifications are highly effective as a result of they help you keep top-of-mind with potential clients and preserve them engaged, even after they’re in a roundabout way in your web site. And by incorporating advertising automation into your push notifications, you may routinely nurture leads that present curiosity in your services or products and encourage them to change into paying clients.
6. Use a social media automation instrument
I’m not speaking about typical social media content material managers on this case.
Right this moment, you need to use severe automation instruments to distribute, arrange, and publish your materials.
Look particularly for social media automation platforms.
On such platforms, all it’s a must to do is create the majority of your content material and add them utilizing a spreadsheet.
You possibly can then tag or categorize them primarily based on the temper, intention, or sort of submit you’ve made.
After which have the automation instrument routinely assign them to totally different networks.
They’ll use tags and descriptors to often arrange your materials and submit them to Fb, LinkedIn, Twitter, and different locations.
Automation instruments for social media require much less guide work than common social community administration instruments. They usually can release hours of time and work spent a month and even weeks.
7. Leverage e mail drip campaigns
One other highly effective manner to make use of advertising automation is thru using e mail drip campaigns.
A drip marketing campaign, because the identify suggests, refers to a collection of automated emails which can be despatched out over time.
They can be utilized to nurture leads and clients alike, serving to you construct relationships with folks and encourage them to make a purchase order.
There are a variety of various e mail drip campaigns you need to use, together with:
- Welcome campaigns: These are used to welcome new subscribers or clients and introduce them to what you are promoting.
- Instructional campaigns: These can be utilized to share helpful data or sources along with your subscribers.
- Promotional campaigns: These are designed to encourage clients to make a purchase order, sharing particulars about gross sales and reductions, for instance.
- Behavioral campaigns: These are designed to encourage particular behaviors, comparable to visiting your web site or making a purchase order. They usually’re primarily based on viewers behaviors. For instance, an individual who views a class of merchandise can be curious about recommendations from the identical class.
- Deserted cart campaigns: These are designed to encourage clients who’ve added objects to their buying cart however then abandon the acquisition. You need to use e mail drip campaigns together with push notifications to encourage clients to finish their purchases.
The important thing to a profitable e mail drip marketing campaign is to create emails which can be personalised and related to the recipient.
This implies tailoring your content material primarily based on their preferences and pursuits, in addition to utilizing triggers comparable to web site visits or deserted buying carts to ship focused messages.
By leveraging drip campaigns, you stand to maintain folks engaged and get them to transform.
Total, advertising automation might be a good way to encourage results in take the subsequent step and change into paying clients. By providing offers and incentives, you may give them the additional push they should make the choice to purchase from you.
So should you’re on the lookout for a technique to improve gross sales, think about using advertising automation in what you are promoting. It could possibly be simply what it’s good to take what you are promoting to the subsequent stage.
Featured Picture Credit score: Carlos Muza; Unsplash; Thanks!